Salvaging the FFAL
by Dale Sexton
Are FFAL pages really dead? I say no. Let me tell you a short
story. I put a site analysis tool on my FFAL page to see what
it was doing. I didn't expect to see much but was surprised
to find out that I was receiving hits on my page that have nothing
to do with my website.
I've read a couple of articles about how FFAL pages are hurting
search engine ranking on websites. I'm not convinced. Find an
FFAL page that is well traffic ed.
Pick a link and copy the title. I picked: FreeLotteriesOnline
- the guide to free online lotteries
Now do a search on Google for that title. Not all of the titles
will show up. You might have to look through several. What your
looking for are websites that end in link.htm, but your going
to find classified ad sites also. Look on the first three pages
of the search engine. Link pages do get indexed.
If your not sure of a search engine, use a robot.txt page to
keep specific search engines out.
I'm picking up hits on embroidery, travel, casino, dating...
you name it. I started looking at the referrers to see what
the search engines were seeing, and I found out something. My
FFAL page is being indexed at least once a week. Because of
that, whatever happens to be on the page at the time is what
is being indexed.
Since having a site analysis tool on the page, I have a good
idea of what is getting placed on the page and how many people
are searching for it. About 300 people a month find my page
this way. Why, you ask, is my FFAL page getting indexed? I read
an article written by Mark Joyner over a year ago, and it seems
that others have read it also.
What it says in short is, after placing your link on several
FFAL pages, index it to the search engines to give your website
a temporary popularity boost.
The next question is, what can I do with this information. I
know how many, and what they are searching for. If I'm lucky,
I'm already selling what they want. Chances are, I'm not. I
turned to affiliate programs to fill my visitors needs. I set
up affiliates with casinos, travel and dating. I then placed
them on the FFAL page.
If I'm getting random visitors to my site with the FFAL page,
why shouldn't I try to keep them on my page and sell them something?
I don't have any real stats just yet, but I will let you know
how it turns out.
About the Author
Dale Sexton owns & operates 'PageCrafters.net', & publishes
'Small Business Tools magazine'. Both focus on tools & tips
for small business. mailto:firstname.lastname@example.org Sign
up for 'SBT magazine' at: http://pagecrafters.net/newsletter.html